The Red Pocket's very beginning shall date back to a Skype conversation back in the Winter of 2010. We are a group of young and web-savvy Chinese-Canadians, residing in different parts of Metro Vancouver. We all have previously bought daily deals online, enjoyed the discount and unique experiences that comes with it, but we also hope to have deals that could fit better with our daily lifestyle.

Vancouver is known for its multicultural communities. Walking through different neighbourhoods could bring you experience what the Chinese, Japanese, Korean, Vietnamese, Indians and other ethnic groups have to offer.

Daily deals has also been blooming all over the internet for the past two years. We have seen friends sharing news about daily deals on Facebook and Twitter, e-mailing us about awesome deals they have found, asking if we wish to purchase daily deals together so that we could check out something new with wonderful discount.

That's why we came up with The Red Pocket concept - connecting different ethnic groups by offering deep discounts as incentives to try something new, creating new opportunities for business owners to showcase their goods and services and reach out to thousands of new customers for them. For example, a non-Chinese diner may be bedazzled by unfamiliar menu items at a Chinese restaurant. They could easily discouraged at first and reluctant to give it a try. However, The Red Pocket deal transcribe hidden gems from the menu into a unique dining experience that is both accessible and can be understood by most people. Most importantly, we make offers that customers simply cannot resist.

The Red Pocket's cross-cultural daily deals aren't only limited to Asian businesses. We are ready to introduce quality mainstream merchants to the ever-expanding Chinese population in Metro Vancouver. The Red Pocket websites is bilingual - English and Chinese, including a traditional Chinese version for customers of Hong Kong and Taiwan heritage, and a simplified Chinese version for those from Mainland China. This way, we ensure each of The Red Pocket deal will have maximum exposure in the Chinese communities.

We often come across questions from our parents about daily deals: How to use it? What is this deal about? Can you explain that in Chinese for me? All these questions will be taken care of by The Red Pocket's Chinese website. For older generations and early immigrants whom aren't as familiar with the English language, they can still enjoy the benefits of The Red Pocket deal, because we speak their language.

Vancouver is blessed with the great variety of quality businesses. The Red Pocket aims to promote outstanding goods and services with the online daily deals marketing module, and help businesses to reach out to thousands of new customers outside of their regular comfort zone. Companies are proven to be more successful if they adapt cross-cultural marketing strategies; take a look at the rapid expansion of Japanese izakaya restaurant chains in Downtown Vancouver.

The Red Pocket is here to make the most out of Metro Vancouver's cross-cultural environment, for both customers and businesses.